Social Mention Defined Essay Example for Free

Social Mention Defined Essay Social Mention Social media is serves as an outlet for public relations practitioners to provide around the clock management for clients and publics. Cites like Facebook, Twitter and LinkedIn are just a few of the social media tools that are used to maintain relationships with publics and build brand names. The hassle of managing a variety of social media pages has produced the need for social media management tools. Social media management tools available are used to help further manage social media relationships and monitor success and failures of clients in social media. Social Mention is a management tool analyzes different content from a multitude of social media networks at one time. Public relations practitioners can use this tool to evaluate client’s relationships with publics on various social networks and measure their presence online. PR professionals utilize this tool to gauge the success of a brand, client, organization or product. This tool allows for quick and easy access to social media crisis management in order to maintain a positive image. Social Mention provides information such as the amount of users discussing a topic and what time of day a particular subject is being discussed. The tool provides in time reports covering what is going on at that exact moment in social media. Social Mention is a beneficial tool in the PR field. The tool provides reports describing categories such as strength, sentiment, passion and reach. Strength measures the possibility of a client being discussed in social media. The calculation for strength is simply the number of mentions of a keyword over the hours of a day. Sentiment determines the positive and negative ratio of a client referenced in social media. Passion is the measurement of how likely a client’s brand will be discussed repeatedly. Reach is the category that determines how many users the specific topic reaches and can potentially reach via social media. Reach is found by the number of authors referring to the specified word over the number of times it is mentioned. The different categories allow a user to tailor their image to improve positive popularity in social media. Social mention provides alerts to users e-mail accounts upon relevant updates regarding clients or brands of interest. Unfortunately, the updates only recognize keywords noted about a particular topic and disregard the context of the keywords. Therefore some notifications are unnecessary. Across the Internet PR practitioners take advantage of the benefits Social Mention has to offer. Bloggers rave about the efficiency and convenience of managing social networks all in one place. Healthy Choice launched a PR social media campaign based on the information gathered by Social Mention. The company used the feedback given on social networks to configure a campaign that would improve the Healthy Choice brand image in consumer’s minds. Once Healthy Choice improved social media relationships with its publics, social media involvement with the company skyrocketed. After offering a coupon on the Healthy Choice Facebook page, â€Å"likes† increased from under 10,000 to over 60,000. Social Mention helped Healthy Choice reach out to its publics and respond to their feedback. The data gathered from Social Mention provided Healthy Choice with the material it needed to increase the company’s popularity and improve the brand name.

Husserl y la Crisis de la Cultura :: Spanish Essays

Husserl y la Crisis de la Cultura ABSTRACT: The topic of the crisis of culture has been common among philosophers whose thought developed during the beginning of the 20th century, and especially among those who lived through the hard times of the interwar period. Husserl was no exception. I intend in this paper a modest approach to the growth of this subject in the founder of phenomenology. I will attempt to: (1) delimit what Husserl meant by culture; (2) identify the reasons for the crisis of culture; and (3) find a solution to this crisis. La siguiente comunicacià ³n va a constar de tres secciones. En la primera, que se llevarà ¡ la parte del leà ³n, voy a tratar de acotar aquello que Husserl entiende por cultura tanto en su sentido descriptivo como normativo. En la segunda, veremos por quà © eso a lo que à ©l hace referencia con semejante tà ©rmino se halla, en su opinià ³n, en crisis. Por à ºltimo, y ya en una brevà ­sima tercera parte, se tratarà ¡ de dar cuenta del camino que al decir de Husserl es necesario emprender para buscar una salida a semejante situacià ³n de crisis cultural. 1. La doble definicià ³n husserliana de cultura: descripcià ³n y normatividad Creo que no es una mala estrategia a la hora de abordar quà © entiende Husserl por cultura, el comenzar por la biparticià ³n ontolà ³gica que hace del mundo en naturaleza (Natur) y espà ­ritu (Geist). Son muchos los lugares donde se nos habla profusamente de ello. Haciendo un resumen sumario del tema, podrà ­amos decir que el à ¡mbito de la naturaleza es el de las cosas materiales, el de los entes vistos desde la pura exterioridad espaciotemporal, siendo la ley en base a la cual se rigen la necesidad causal. En contraposicià ³n a ello, el mundo del espà ­ritu es aquel en el que lo esencial no viene dado por las relaciones exterior-causales que se dan entre los objetos, sino por la significatividad humana que conforma nuestro primer y primordial contacto con la realidad. Es decir, el mundo del espà ­ritu es el mundo del significado, del sentido, aquello que constituye propiamente nuestro cosmos y nos es dado, en primera instancia, como un regalo por nuestros antepasados. Seme jante mundo sà ³lo puede brotar del yo y su vida de conciencia o, mejor dicho, de un yo (no entro aquà ­ en la distincià ³n yo, hombre, persona, subjetividad trascendental) y una vida de conciencia que se encuentran siempre en constante interrelacià ³n con otros yoes.

China Lost Girls

China’s Lost Girls China is largest population in the world because of that Chinese government decided a policy which is one-child policy. A family has only one child, but some case a family can have second child if they pay to government. One of big issue in China is balance of gender which means man’s population is much larger than female’s. Chinese people want to have a boy because a man carries the family name in Chinese culture; therefore, thousands of Chinese girls are aborted, hidden, abandoned, or even killed. Some of these girls are adapted to American family, but adaption takes more than a year.Many American families are waiting for adopted child. After they apply adoption, they can receive adopted child’s picture; however, they have to wait about one year to meet the child and cannot know anything about their adopted child until they meet them. In addition, the American families paid few thousands dollar for adoption, and the money goes to Chine se government. On the other hand, other girls stay their entire childhood in institution of child welfare or their parents or relative sold them. Many Chinese girls are sold to somewhere and their life is horrible.For example, a girl was beaten up and broke her leg and arm so that some organization save these female, or other organization campaign for sexual equality. In conclusion, this issue is bigger and bigger in China; therefore, few years later many men cannot marry because of imbalance of gender problem. And also, most families have only one child in their family so that many kids are spoiled in China. I knew about china's one child policy but I did not know boys are so important than girls; even girls are aborted, hidden, abandoned, or even killed. I was so surprised.I am happy for those girls who were adapted to American family; however, still many other girls have tough life. I think that this is very difficult issue because population of China is huge; however, government has to think about different way to reduce population. Otherwise, girls are kidnap more often because women have to give a birth, but if women are not enough population, a family cannot continue to have descendant. In addition, there are a lot of spoiled children because of one child policy in China so that it might makes unhealthy or violence country in future.

Ted Sorensen on the Kennedy Style of Speech-Writing

In his final book, Counselor: A Life at the Edge of History (2008), Ted Sorensen offered a prediction: I have little doubt that, when my time comes, my obituary in the New York Times (misspelling my last name once again) will be captioned: Theodore Sorenson, Kennedy Speechwriter. On November 1, 2010, the Times got the spelling right: Theodore C. Sorensen, 82, Kennedy Counselor, Dies. And though Sorensen did serve as ​a counselor and alter ego to John F. Kennedy from January 1953 to November 22, 1963, Kennedy Speechwriter was indeed his defining role. A graduate of the University of Nebraskas law school, Sorensen arrived in Washington, D.C. unbelievably green, as he later admitted. I had no legislative experience, no political experience. Id never written a speech. Id hardly been out of Nebraska. Nevertheless, Sorensen was soon called on to help write Senator Kennedys Pulitzer Prize-winning book Profiles in Courage (1955). He went on to co-author some of the most memorable presidential speeches of the last century, including Kennedys inaugural address, the Ich bin ein Berliner speech, and the American University commencement address on peace. Though most historians agree that Sorensen was the primary author of these eloquent and influential speeches, Sorensen himself maintained that Kennedy was the true author. As he said to Robert Schlesinger, If a man in a high office speaks words which convey his principles and policies and ideas and hes willing to stand behind them and take whatever blame or therefore credit go with them, [the speech is] his (White House Ghosts: Presidents and Their Speechwriters, 2008). In Kennedy, a book published two years after the presidents assassination, Sorensen spelled out some of the distinctive qualities of the Kennedy style of speech-writing. Youd be hard-pressed to find a more sensible list of tips for speakers. While our own orations may not be quite as momentous as a presidents, many of Kennedys rhetorical strategies are worth emulating, regardless of the occasion or the size of the audience. So the next time you address your colleagues or classmates from the front of the room, keep these principles in mind. The Kennedy Style of Speech-Writing The Kennedy style of speech-writing--our style, I am not reluctant to say, for he never pretended that he had time to prepare first drafts for all his speeches--evolved gradually over the years. . . .We were not conscious of following the elaborate techniques later ascribed to these speeches by literary analysts. Neither of us had any special training in composition, linguistics or semantics. Our chief criterion was always audience comprehension and comfort, and this meant: (1) short speeches, short clauses and short words, wherever possible; (2) a series of points or propositions in numbered or logical sequence wherever appropriate; and (3) the construction of sentences, phrases and paragraphs in such a manner as to simplify, clarify and emphasize.The test of a text was not how it appeared to the eye, but how it sounded to the ear. His best paragraphs, when read aloud, often had a cadence not unlike blank verse--indeed at times key words would rhyme. He was fond of alliterative sent ences, not solely for reasons of rhetoric but to reinforce the audiences recollection of his reasoning. Sentences began, however incorrect some may have regarded it, with And or But whenever that simplified and shortened the text. His frequent use of dashes was of doubtful grammatical standing--but it simplified the delivery and even the publication of a speech in a manner no comma, parenthesis or semicolon could match.Words were regarded as tools of precision, to be chosen and applied with a craftsmans care to whatever the situation required. He liked to be exact. But if the situation required a certain vagueness, he would deliberately choose a word of varying interpretations rather than bury his imprecision in ponderous prose.For he disliked verbosity and pomposity in his own remarks as much as he disliked them in others. He wanted both his message and his language to be plain and unpretentious, but never patronizing. He wanted his major policy statements to be positive, specific and definite, avoiding the use of suggest, perhaps and possible alternatives for consideration. At the same time, his emphasis on a course of reason--rejecting the extremes of either side--helped produce the parallel construction and use of contrasts with which he later became identified. He had a weakness for one unnecessary phrase: The harsh facts of the matter are . . .--but with few other exceptions his sentences were lean and crisp. . . .He used little or no slang, dialect, legalistic terms, contractions, clichà ©s, elaborate metaphors or ornate figures of speech. He refused to be folksy or to include any phrase or image he considered corny, tasteless or trite. He rarely used words he considered hackneyed: humble, dynamic, glorious. He used none of the customary word fillers (e.g., And I say to you that is a legitimate question and here is my answer). And he did not hesitate to depart from strict rules of English usage when he thought adherence to them (e.g., Our agenda are lo ng) would grate on the listeners ear.No speech was more than 20 to 30 minutes in duration. They were all too short and too crowded with facts to permit any excess of generalities and sentimentalities. His texts wasted no words and his delivery wasted no time.(Theodore C. Sorensen, Kennedy. Harper Row, 1965. Reprinted in 2009 as Kennedy: The Classic Biography) To those who question the value of rhetoric, dismissing all political speeches as mere words or style over substance, Sorensen had an answer. Kennedys rhetoric when he was president turned out to be a key to his success, he told an interviewer in 2008. His mere words about Soviet nuclear missiles in Cuba helped resolve the worst crisis the world has ever known without the U.S. having to fire a shot. Similarly, in a New York Times op-ed published two months before his death, Sorensen countered several myths about the Kennedy-Nixon debates, including the view that it was style over substance, with Kennedy winning on delivery and looks. In the first debate, Sorensen argued, there was far more substance and nuance than in what now passes for political debate in our increasingly commercialized, sound-bite Twitter-fied culture, in which extremist rhetoric requires presidents to respond to outrageous claims. To learn more about the rhetoric and oratory of John Kennedy and Ted Sorensen, have a look at Thurston Clarkes Ask Not: The Inauguration of John F. Kennedy and the Speech That Changed America, published by Henry Holt in 2004 and now available in a Penguin paperback.