MIDTERM QUESTIONS Essay Example | Topics and Well Written Essays - 750 words

MIDTERM QUESTIONS - Essay Example The mass media is able to effectively set almost any political or public agenda and frame how media consumers view a particular topic. For instance, an overall majority of information that is presented to the consumers against gay marriage would set a public agenda that suggests that everyone is and should be against gay marriage. The agenda-setting and cultivation theories come into play here and have a direct relationship with setting the public agenda. Gatekeeping is a process that all media stories go through internally within the specific media outlet to determine what information is allows to be presented to the public and in what way. Writers and reporters typically are given specific assignments and told to write them from a particular viewpoint. After the work is written, the editors will comb through the work to make sure that it is void of errors and presents the appropriate message for the general public. Because media outlets frame messages, the editors are directly responsible for ensuring that the messages are properly framed and presented in a clear, understandable format. The potential problem that this presents is that the consumer may not be able to peel apart the framing of the mass media. In other words, the consumer is only going to hear a specific message and not always the entire story. This does not mean that the media is lying about the story, but it simply means that the way it is portrayed is framed in a specific manner so that the consumer perceives it in a particular way. Many consumers do not think objectively about a news story and accept what they view to be true. The media can easily take advantage of the ignorance of the general public. The mass media can cultivate an individual’s attitude or perceptions based on the type of message and the specific details of the message that are being portrayed. Cultivation

Jot Case Study Essay Example for Free

Jot Case Study Essay There is a large number of companies of various sizes which design and sell toys to retailers globally. Most toy companies outsource the manufacture of their toys and currently 86% of the world’s toys are manufactured in China. Most of the rest of the world’s toys are manufactured in other Asian countries, with only low volumes of products manufactured in Europe and the USA. The toy market is divided up into a variety of sectors, by children’s age range and the type of toy. There are different sectors with toys aimed for babies under one year old; children aged 1 to 3 years and pre-school children of 3 to 5 years. There is a further sector for children of school age of 5 years and upwards. Additionally the toy market is broken down into categories of toys. Research has shown that children aged 2 to 4 years old receive the most toys in quantity but that the most money is spent on toys for the 6 to 8 year age group. Toys sold in the market to those children aged between 9 and 11 tend to be more sophisticated. Some of these games need access to the Internet and most involve more complex programming. The other feature of this age group is that the ‘buyer’ tends to switch to the child from the parent. That is not to say that the child pays the money, more that the child drives the buying decision, always subject to the budget and final say so of the parent. The current trend in toy sales is towards electronic toys and computer assisted learning. Many of these electronic toys are highly developed to be attractive to children. Sales of traditional toys and games have achieved relatively low growth in the European market over the last 10 years, whereas electronic toys and merchandise from popular films and TV programmes have seen reasonable growth. Merchandise from films and TV programmes are licensed to toy manufacturers or toy retailers that can achieve high short-term profits depending on the licensing arrangement and the volume of sales. However, fashion trends are difficult to predict and toy retailers can be left with large volumes of unsold inventories if the toys are unpopular or less in demand than originally anticipated. The toy market is highly seasonal and is dominated by the pre-Christmas sales period. Typically, around 30% to 55% of toy sales occur in the fourth quarter of the calendar year (October to December). China has established itself as a high quality, low-cost manufacturing base for a wide range of consumer products for global markets. It does not, as yet, principally design and create new products, but instead is capable of manufacturing products that have been created by Western companies. It is necessary for the companies which create the designs, whether the product is a toy, a range of clothing or a computer chip, to ensure that the design is protected by registering the design for intellectual property rights (IPR’s). However, in many instances small changes can be made so that ‘copies’ of the design do not breach the IPR. Legal protection of IPR’s is becoming increasingly important in today’s global markets, where resources are sourced in one area of the world, manufactured into finished products in another area (principally in China and other Asian countries) and then sold in other geographical markets. Most toy retailers procure a range of products from many different toy companies. There is a wide range of companies, from small to very large multi-national companies, which operate as toy design and distributing companies. These companies design, patent or license the toys and then outsource the manufacture to specialist toy manufacturers. Most toy companies outsource the manufacture of toys. Contracts are usual in the industry and would normally include clauses concerning design quality, delivery schedules and penalties for breaches of contract. The toy companies then sell their products to toy retailers. There is also a large discount market for toys where toys of inferior quality are sold. The retail prices in this market are often 50% less than in the conventional markets. There are several global toy fairs each year that attract buyers from toy retailers across the world. One of the largest toy fairs is held in Hong Kong in January each year, where new toys are launched for the following Christmas market. Other global toy fairs are held in Europe, Russia and the USA, also early in the calendar year. At these toy fairs, buyers will assess and choose which of the new toys may achieve high sales. The toy fairs attract a wide range of exhibitors that are launching new toys, both large listed companies and small companies. The level of sales achieved by many toy companies will often depend on orders generated from buyers attending these international toy fairs. Therefore, it is important that prototype toys and marketing literature is ready in order to meet the requirements of these global buyers at the start of each calendar year. Jot The Jot brand was established in 1998 by husband and wife team Jon and Tani Grun. The company initially designed a small range of toys that were manufactured in their home European country. These toys proved to be very popular in their home country and Jon Grun then expanded the range of products. By 2003, within five years of starting Jot, the founders were encouraged to see Jot’s products ordered by many large toy retailers across Europe. By this stage the company had grown considerably, and had annual sales of almost â‚ ¬2 million. Commencing in 2004, Jot started outsourcing all of its manufacturing to a range of manufacturing companies in China in order to reduce its cost base and to enable the company to price its products more competitively. By the end of 2010 sales revenue exceeded â‚ ¬8 million and the company had achieved substantial sales revenue growth each year. Jot has seen its sales revenue grow by 16% in the year ended 31 December 2010 and by almost 18% in the year to 31 December 2011. A summary of Jot’s key personnel is shown in Appendix 1 on page 11. Jot’s product range and serviced age groups Jot currently has a relatively small range of 34 products aimed at only 2 age groups. These are the pre-school age group of 3 to 5 year olds and the next age group of 5 to 8 year olds. It currently does not produce any toys aimed at babies aged less than one, toddlers aged under 3 years old or children aged over 8 years old. Jot’s products include a range of toys designed by the company, for which it holds the IPR’s, as well as some licensed toys, for which it pays a license fee to the companies that hold the IPR’s. Jot’s products mainly include electronic features and this is seen as one of the strengths of its products. Jot currently launches around 5 totally new products each year. It also enhances certain aspects of some of its other products to refresh their appearance and features. It also has a range of toys that sell consistently well and have not changed materially for a few years. Jot’s products for the 3 to 5 year old age group include: †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Construction toys with sound effects and electronic actions. Learning products such as mini-computers which ask questions and the child responds by pressing different keys. Toy vehicles some of which have electronic features such as sounds and lights. Plastic toys which have â€Å"animatronics† to make the toys move, for example, toy dinosaurs. Toy cameras. Electronic learning products to aid learning the alphabet and basic maths skills. Licensed soft play toys based on film and TV programme characters. Licensed plastic figures, cars and machines based on film and TV programme characters, some of which include electronic features that generate movements and sounds, including theme tunes. Jot’s products for the 5 to 8 year old age group include: †¢ †¢ †¢ †¢ Toy cameras and simple video cameras. Dolls and action figures some of which move and make sounds. Small hand-held games boxes for playing computer games and educational learning products to improve maths and readings skills. A range of games and educational learning products for the hand-held games boxes. In summary, most of Jot’s toys have simple electronics that make a sound or enable movement. Some of the more advanced toys have simple programming to enable educational aspects of the toy to be more interactive. Jot’s products are sold to toy retailers for between â‚ ¬7 and â‚ ¬38. These are Jot’s selling prices to toy retailers. Most of the retailers will then sell these toys at a large mark-up, which can be as much as 50% to 100%, i.e. a toy procured from Jot at â‚ ¬10 could be retailed to the end customer at as much as â‚ ¬20. Margins vary from product to product and whereas toys aimed at the 9 -11 age group carry more sophistication (and hence risk) they also carry higher margins. In the year ended 31 December 2011 Jot’s actual sales volumes were over 706,000 units across Jot’s entire range of products. The total sales revenue for the year ended 31 December 2011 was â‚ ¬9,866,000, which resulted in an average selling price of just under â‚ ¬14 per unit. Over 80% of Jot’s product sales are sold to retailers for â‚ ¬20 or less. Financials and shares Jot has achieved a high annual growth in sales, with sales revenue reaching â‚ ¬9,866,000 in the year ended 31 December 2011, a growth of 17.9% from 2010 (â‚ ¬8,371,000 sales revenue for year ended 31 December 2010). Additionally, it has achieved an operating profit margin of 5.58% in the year to 31 December 2011, a rise from the previous year’s profit margin of 5.41%. An extract from Jot’s accounts for the year ended 31 December 2011 is shown in Appendix 2 on page 12. Jot’s Statement of Cash Flows for the year ended 31 December 2011 is shown in Appendix 3 on page 13. Jot is a young, growing company that is dependent on loan finance. Jot has three bank loans totalling â‚ ¬1,600,000, each at an interest rate of 10% per year, which are due for repayment as follows: †¢ †¢ †¢ Bank loan of â‚ ¬500,000 due in January 2014. (about 14 months from the ‘current date’ Bank loan of â‚ ¬500,000 due in January 2015. Bank loan of â‚ ¬600,000 due in January 2020. Jot’s bank has been very responsive to the company’s needs for cash in order to fund its growth but has indicated that at the present time it would not be able to provide any additional long-term finance. Jot has an overdraft facility of â‚ ¬1,500,000, which the bank has stated is the maximum limit. The current cost of its overdraft is at an interest rate of 12% per year. At 31 December 2011, Jot’s overdraft was â‚ ¬960,000. Jot’s business is highly seasonal with a significant proportion of sales occurring in quarters 3 and 4. As Jot builds up its inventory in preparation for higher levels of sales in quarters 3 and 4, cash flow is negative during the second half of the year. This is because outsourced manufacturing for the majority of all products occurs mainly from the end of quarter 2, during all of quarter 3 and the beginning of quarter 4. Jot is a private limited company and not listed on any stock exchange. It has 40,000 shares in issue, each of â‚ ¬1 par value. The company has an authorised share capital of 200,000 shares. To date, the Board of Jot has not declared any dividends. The shares are held as follows: Number of shares held at 31 December 2011 Jon Grun Tani Grun Alana Lotz Boris Hepp Michael Werner Total 12,000 12,000 8,000 4,000 4,000 40,000 Percentage shareholding % 30 30 20 10 10 100 Production of toys Jot has its own in-house team of designers who are involved in designing toys that are unique, innovative and fun to play with. The production of new toys is split into two stages. Firstly, the design stage involves the design team developing a new toy and after it has been approved, the second stage is where the operations team is responsible for contracting an outsourced manufacturer for the mass production of each product. The head of Jot’s design team is Alana Lotz, Product Development Director. She is responsible for researching the market trends in toys globally and establishing the availability of new innovative technology that could be incorporated into new toy designs. This is what helps to make Jot’s product range innovative and at the ‘cutting edge’ of new technology, as the products incorporate new technology electronic chip components. Research and development work on new product development usually occurs between May and December each year so that the new products have been fully tested ready for the annual launch of Jot’s new range of toys each January. Jot currently launches 5/6 totally new products each year and the development costs are generally between â‚ ¬0.1 and â‚ ¬0.25 million for each new product. The total design and development costs are around â‚ ¬1.2 million each year. This is included in administrative expenses in Jot’s statement of comprehensive income. Jot has just finalised its range of new products for 2013, so as to allow time to produce marketing literature and prepare prototypes ready for the global toy fairs being held in January to March 2013 in various locations around the world. The design team which is based in the UK develops all new products through the following stages: †¢ †¢ †¢ †¢ †¢ †¢ Brainstorming for new ideas. Designing a new product using Jot’s CAD / CAM IT system. Production of first prototype. Market research and improvements through to production of second prototype. Sign off by design and management team. Application for intellectual property rights (IPR’s) for each product design. The design team is kept fresh by the introduction of new designers each year. Good designers are kept on but those that are seen as burnt out are let go. Early in 2012 a new designer was employed named Indy Kaplia who had some radical new designs to offer. One of these toys (a flying spaceship) had been rushed into production in time for the 2012 Christmas season and had been greeted well by the retailers. Jot uses a specialised company, based in Europe for the manufacture and testing of all prototype products and there are often two or three stages involved before the prototype product is produced to the satisfaction of the designers. Only when each product is signed off by the design and management team can Jot’s legal team apply for the IPR’s for the product design. Then the approved new product designs go into production by outsourced manufacturers. The designs are then electronically transferred to Jot’s operations team headed up by Michael Werner, Operations Director, for the selection and appointment of outsourced manufacturers. The stages in the production process are as follows: †¢ †¢ †¢ †¢ †¢ Designs are sent electronically to outsourced manufacturers for tender. Outsourced manufacturer(s) selected and appointed and volumes and delivery deadlines for production agreed. Packaging designs and artwork are prepared and approved. Production samples are reviewed by Jot’s in-house Quality Assurance team located both in Europe and in Asia. Production is commenced to meet agreed volume and delivery deadlines. Michael Werner is responsible for the selection, appointment and monitoring of Jot’s outsourced manufacturers and all aspects of the management of the outsourced manufacturing process for Jot’s products. Jot’s products are all manufactured by a small number of specialised outsourced manufacturing companies which are all based in China. Jot is responsible for shipments of all products from its outsourced manufacturers to its warehouses or sometimes directly to customers.

The Convention on the Rights of Children Essay -- Essays Papers

The Convention on the Rights of Children Growing up, I could not possibly count the number of times my parents told me how hard it was to raise a child in this world. I can, however, remember how hard it was being one. Luckily, I was blessed with two loving parents who always had my best interests in mind and eventually as I passed through the innocence of my youth and the awkwardness of adolescence to where I am today, I got to fully understand the sacrifices that they made on my behalf. I also realize that not everyone has guardians who are able or willing to make such sacrifices, and as a result children can often suffer. As a society, we must investigate potential dangers to children that could hurt their upbringing both physically and mentally, and come to terms with certain solutions that would help underprivileged children. According to UNICEF, an estimated 12 million children under the age of five die every year of easily preventable causes, and about 160 million children are severely or moderately malnourished. Th ese figures only describe the tip of the iceberg in terms of physical barriers that children around the world face, and we cannot ever truly know the amount of emotional abuses that coincides with this figure. Clearly, something is not right and needs to be addressed in order to protect children on a global level. In order to determine the manner in which to protect children, we have to examine the nature of their rights. Do children have the need for special rights aside from established adult human rights? I would think so, and many would agree with that conclusion. Issues such as infant mortality, child labor, and child abuse extend beyond the scope of adult human rights. For instance, whereas an adu... ... to be addressed in addition to the human rights afforded to adults. Children are more vulnerable than adults and face several different issues that currently are not addressed in world affairs. The Convention on the Rights of the Child attempts to address these matters, but the lack of support from the United States gives the document a lack of esteem in terms of world respect. Obviously, there is something wrong with the picture that the U.S. and Somalia (which only does not sign because it does not have an official government) are the only countries to hold out from the process. The United States has the obligation as a world leader to not only participate in human rights issues, but to be an active leader in such matters. The U.S. has failed in both respects, and owes it to the children of the world to be a signatory on the Convention on the Rights of the Child.

Discursive Essay on Racism -- Papers

Discursive Essay on Racism Racism has existed for centuries, but during the last two hundred years hatred toward ethnic minorities or even majorities has fluctuated. Racism occurs all over the world, can happen to anyone and will always exist. There are three different forms of racism, open racism, violent racism and secret racism all express forms of hatred towards ethnic groups. These forms of racism, although different, all have the same main purpose, to promote hate towards ethnic groups. Open racism expresses freedom of racial thought and speech. In America it is allowed due to the First Amendment that protects political views on racism. The American National Party and various other parties come under this protection, and so does the British National Party and the National Front. We do not have a First Amendment, but these obviously racist parties still exist. Open racists promote their views through propaganda, but soon may die out as it becomes socially unacceptable. Violent racism promotes racism through violence and fear. This form of racism is not allowed because it promotes violence to express its ideas. Unfortunately, many violent racial groups claim they do not promote violence, and therefore they are allowed because not enough sufficient evidence exists to prove their violent intent. Secret racism expresses ideas of racism in hidden ways and sometimes, secret racists are not aware that they are racist. People nowadays do not express their dislike of minorities and are not prepared to show a feeling that could be called racist. Avoiding minorities on the street and low pay to an employee of a minority are examples ... ...avour of "purity of the race" idea, but they understand how it worked. Blond hair and blue eyes are recessive genes. Two brown-eyed people can give birth to a blue-eyed child, but two blue-eyed people cannot give birth to a brown-eyed child. Dark skin and dark hair are also dominant genes, so because of evolution, it must mean that the ancestors of humanity had dominant genes. If they had only recessive genes, there would be no dark eyed, haired or skinned people. This leads to the conclusion that all people have a black ancestor. This is backed up by the well-accepted idea that Africa was the starting place of humanity. As African species travelled north to Europe they made the previous inhabitants extinct. Racism is a worldwide problem that will never be eradicated and there are no simple solutions to it.

The Variable

Trustworthy direct relapse, we anticipate scores on one variable from the rankings on a second variable. The variable we're looking ahead to is known as the rule of thumb variable and is alluded to as y. The variable we're constructing our assume with respect to is referred to as the indicator variable and is alluded to as x. At the factor while there is only a unmarried indicator variable, the discern method is referred to as fundamental relapse. In trustworthy direct relapse, the challenge of this vicinity, the expectations of y while plotted as a element of x frame a straight line.( hand, d.j. (1994weisberg illuminates that the trustworthy direct relapse display is spoken to this manner: Y = ?0 +?1 + ?, by means of numerical tradition, the 2 variable that are engaged with a fundamental direct relapse investigation are assign x and y. The condition that portrays how y is diagnosed with x is known as the relapse display. The direct relapse show moreover carries a mistake term this is spoken to by ?, or the greek letter epsilon. The blunder term is applied to symbolize the fluctuation in y that can't be clarified via the instantly connection amongst x and y .(sanford weisberbeg (2005) however weisberbeg moreover indicates that †there likewise parameters that talk to the population being computed. These parameters of the model which are spoken to through (?Zero+?1x). The trustworthy direct relapse circumstance is spoken to this manner: ?(y) = (?Zero +?1 x). The truthful direct relapse condition is charted as a instantly line. (?0 is the y catch of the relapse line. ?1 is the slant. E(y)is the mean or expected estimation of y for a given estimation of x.† (sanford weisberbeg (2005)scholotzhauer notices â€Å"That a relapse line can display a nice direct relationship, a terrible directly courting, or no relationship. On the off threat that the charted line in a primary directly relapse is degree (not willing), there may be no connection among the 2 factors. In the occasion that the relapse line inclines upward with the lower cease of the line on the y capture (pivot) of the chart, and the higher give up of line expanding upward into the diagram field, a ways from the x block (hub) a high-quality instantly dating exists. In the event that the relapse line slants descending with the top cease of the road on the y block (hub) of the chart, and the decrease end of line broadening descending into the diagram area, across the x capture (pivot) a bad direct dating exists †.(sandra d schlotzhaur 2009) employments of simple directly relapse but moore and mccabe said that basic directly relapse a solitary self sustaining variable is applied to compute the estimation of a needy variable. Once we've ?Tted a version, we can put it to use to make expectancies – e.g. To anticipate the gas usage same to an out of doors temperature of 6deg c, or the drop in fuel utilization equal to a 5deg c increment in temperature. Degree of progress in a needy variable that outcomes from changes inside the free factors may be applied to gauge elasticises, degrees of profitability in human capital.( moore, d.s. What's extra, mccabe, g.p. 2004).try and determine motives for wonders.prediction and determining of gives, financial development.guide or nullify speculative model.alter and enhance speculative models and clarifications of wonders.Significance's of simple linear regression show as per mendenhall and sincich basic direct relapse is large since it has been connected in severa natural, behavioral, ecological and sociologies. With its ability to make clear doable connections between recognized elements, it has helped the fields of the examine of disorder transmission, fund, mo netary factors and pattern line in analyzing noteworthy data that ends up being of quintessence inside the distinguished fields. All the more as a consequence, honest direct relapse is noteworthy due to the fact that it offers a concept of what requirements to unsurprising, in particular in controlling and coping with capacities required on some orders. (mendenhall, w., and sincich, t. 1992).the regression modelmr mcintyre clarified that simple linear regression presents a way to version a instantly line courting between variables. In conventional (or asymmetric) regression one variable y is called the reaction or structured variable, and the opposite x is known as the explanatory or independent variable. That is a difference to correlation wherein there is no distinction among y and x in phrases of that is an explanatory variable and which a reaction variable. The regression model is given by: Y = ?+ ? X + ? In which ? Is the y intercept (the cost of y wherein x = 0), ? Is the slope of the road, and ? Is a random errors term. It is able to also receive as: Y = ?Zero + ?1x + ? Wherein ?Zero is the y intercept, ?1 is the slope of the road, and ? Is a random errors term. (mcintyre, l. 1994). However mcintyre â€Å"The traditional regression version, values of x-variable are assumed to be fixed via the experimenter. The model is still legitimate if x is random (as is more commonly the case), however simplest if x is measured with out error. If there's sizeable measurement mistakes on x, and the values of the predicted parameters are of interest, then mistakes in variables regression have to be used. Errors on the reaction variable are assumed to be independent and identically and typically dispensed.the parameters of the regression model are envisioned from the data the usage of normal least squares. B= (cov(x,y))/(var(x))= (?(xy)-(?X)(?Y)/n )/(?X2 – (?X)2/n ) in which b is the estimate of the slope coefficient (? ), x and y are the man or woman observations, x ?And y ?Are the way of x and y, n is the wide variety of bivariate observations. A= y ?+x ?Bin which a is the estimate of the y intercept (? ) (the cost of y where x=zero). There are several approaches the significance of a regression can be examined. Offering errors are typically and identically disbursed, a parametric test can be used. Analysis of variance is often the favored method, even though one can also use a t-test to test whether the slope is substantially unique from zero. If errors are not commonly and identically allotted, then a randomization check need to be used. The usage of evaluation of variance (anova), the full sums of squares of the response variable (y) is partitioned into the variant explained through the regression and the unexplained error variant. The mistake sums of squares are obtained by means of subtracting the regression sums of squares from the entire sums of squares.sst = ?Y2 ? (?Y)2/n ssr =([ ?Xy-((?X)(?Y) )/n])/(?X2 – (?X)2/n) sse = sst ? Ssrwhere: Ssl is the full sums of squares, or ?(y ? )2, ssr is the sums of squares explained by using the regression, or ?( ? )2, sse is the unexplained errors, or ?(y? )2 is the expected (expected) cost of y for each fee of x, xij and yij are the person observed values, and are the means of x and y, n is the range of replicates in each treatment and n is the overall variety of observations.suggest squares are acquired by dividing sums of squares through their respective degrees of freedom. The significance check is accomplished by means of dividing the mean square regression by means of the suggest square errors. Under a null speculation of a zero slope this f-ratio might be disbursed as f with 1 and n ? 2 tiers of freedom.† (mcintyre, l. 1994).

The United States decision to bomb Hiroshima and Nagasaki essays

The United States decision to bomb Hiroshima and Nagasaki essays The United States decision to bomb Hiroshima and Nagasaki In World War 2 the United states of America made a major decision in their reaction to the bombings they received in Pearl Harbour, they choose to demonstrate there power once and for all to the rest of the world, by making a very controversial decision. On December 7, 1941 the Japanese attacked the American fleet at Pearl Harbour. Taking the Americans by surprise 19 ships were sunk and about 2,400 American soldiers and sailors were killed. Four years later, on August 6 and August 9, 1945 the Americans would take the Japanese by surprise by destroying the cities of Hiroshima and Nagasaki with two atomic bombs. This decision is still an ongoing debate with many historians and politicians on why the atomic bomb, and why these cities. Harry Truman said in regard to the atomic bomb, "it seems to be the most terrible thing ever discovered, but it can be made the most useful" The atomic bomb could very well be the most terrible thing ever invented. It is a weapon of destruction. When first tested with only thirteen pounds of the explosive, the bomb left a crater six feet deep and twelve hundred feet in diameter as well as causing a sixty foot steel tower to literally disappear. This test which occurred in New Mexico was visible from two hundred miles away and could be heard up to forty miles away (Kurzman). With the destructive ability of this weapon in mind, using the bomb certainly would have been one of the most difficult decisions for Truman to make. He decided to use the bomb in order to shorten the war. His reasoning was that countless lives would be saved while delivering all people who were currently under Japanese rule. He gave Japan a chance to surrender, but they declined so he went on with the plan t o drop the bomb called "Little Boy." This "Little Boy" weighed 8,000 pounds and contained destructive power equal to 12.5 kilotons of TNT . One 6 ...

Which important sections of th essays

Which important sections of th essays On becoming Prime Minister in 1868 Gladstone had a mission to pacify Ireland. This was going to be partly responsible for the loss of power after one term when the Liberal Party had been at its electoral victory at its highest level of popularity and more united than it was to ever be again in the nineteenth century. It was called by Ensor the greatest ministry of Victorias reign however this was more to do with its speed and the issues taken on in its early years than the outstanding ability of its ministers as a whole. The government was very much a mixed ministry with Whigs, Radicals and Peelites however the Whigs dominated. The new middle class ministers were in control of the departments with the greatest legislative responsibilities. Gladstone who approved of what was done left the details of the bills to his ministers whilst he was engaged in the pacification of Ireland, which he thought would be achieved by reforms of land, religion and education. A major cause of upset among Liberal supporters was Forsters 1870 Education Act as it failed to provide the system of free, national and secular education that the Nonconformists were committed. The nonconformists were a key pillar of support, within the Liberal coalition, so they were not happy when the act seemed to favour Anglicans as it increased their state grant and to obtain some measure of rate aid as well. The non-conformists have their own pressure group called the National Education League founded in 1869 by Joseph Chamberlain and a group of radicals. Their contempt for the 1870 Act led the League to become more political and more extreme. Chamberlain wrote the great principal of Religious equality must be accepted as part of the Programme of any Party which seeks our support and alliance. The Nonconformist Revolt long threatened has begun. Religious disunity was rife wit...

Childrens Stories About Being Yourself

Children's Stories About Being Yourself The ancient Greek storyteller Aesop is credited with crafting scores of tales with valuable moral lessons. Many of them still resonate today, including the following tales about being yourself. Pretense Is Only Skin Deep Aesops fables tell us that nature will shine through no matter what package you put it in. Theres no point in pretending to be something youre not because the truth will eventually come out, either by accident or by force. The Cat and Venus. A cat falls in love with a man and begs  Venus to change her into a woman. Venus complies, and the man and cat-woman are married. But when Venus tests her by dropping a mouse into the room, the cat-woman leaps up to chase it. The cat can change her appearance, but not her nature.The Ass in the Lions Skin. A donkey puts on a lions skin and runs around the jungle scaring the other animals. But when he opens his mouth, his bray gives him away.The Vain Jackdaw. Dressing in the discarded feathers of other birds, a jackdaw almost convinces Jupiter to appoint him king of the birds. But the other birds strip him of his disguise and reveal his true nature.The Cat and the Birds. A cat, hearing that the birds are ill, dresses as a doctor and offers his help. The birds, seeing through his disguise, reply that theyre fine and will continue to be so if he will only leave. After all, the birds have a lot more at stake than the cat does. The Dangers of Pretense Aesops fables also warn us that trying to be something youre not can alienate others. The protagonists in these tales end up worse off than if they had just accepted themselves. The Jackdaw and the Doves. A jackdaw paints his feathers white because he likes the looks of the doves food. But they catch on to him and chase him away. When he goes back to eat with the other jackdaws, they don’t recognize his white feathers, so they, too, chase him away. Guess who ends up hungry.The Jay and the Peacock.  This story is similar to The Jackdaw and the Doves, but instead of desiring food, the jay just wants to strut like a proud peacock. The other jays watch the whole thing, disgusted, and refuse to welcome him back.The Eagle and the Jackdaw. A jackdaw, envious of the eagle, tries to behave like one. But without the eagles skills, he gets himself into a sticky situation and ends up as a pet for children, his wings clipped.The Raven and the Swan. A raven who wants to be as beautiful as a swan becomes so obsessed with cleansing his feathers that he moves away from his food source and starves to death. Oh, and his feathers stay black.The Ass and the Grasshopper.   This story is similar to The Raven and the Swan. A donkey, hearing some grasshoppers chirping, jumps to the conclusion that their voices must be a result of their diet. He resolves to eat nothing but dew, and consequently starves. Be Yourself Aesop also has a host of fables designed to demonstrate that we should all be resigned to our station in life and not aspire to anything greater. Foxes should be subservient to lions. Camels shouldnt try to be cute like monkeys. Monkeys shouldnt try to learn to fish. A donkey should put up with a terrible master because he could always have an even worse one.  These arent great lessons for modern children. But Aesops stories about avoiding pretense (and not starving yourself for beauty) still seem relevant today.

SME's Agains Large Corporations Dissertation Example | Topics and Well Written Essays - 10000 words

SME's Agains Large Corporations - Dissertation Example For the paper, the researcher had chosen the single case study for the reason that through case study one would be able to understand the phenomenon within   real—life context and the event being studied was further clarified through the review of literature related to the subject matter. In this regard, as the a the paper seeks to understand and clarify the current status of the connection between SMEs and technological development and whether the adoption of a technological development of SMEs leads to a competitive edge, the researcher had conducted survey of literature pertinent to the subject matter. Likewise, the researcher also conducted a qualitative research using interview to get an idea as to how SME managers-owners look at the problem of the research. This approach is chosen on the premise that the problem of the research can be best addresses following an interpretivism , since the researcher believes that it is the research philosophy that will help the clarify the issue of teh study. This study declares that  as the single case study is adopted for the research methodology. As the research sought to understand whether technological developments bring advantages to SMEs over LEs, the case study provided the researcher the chance to undertake   â€Å"an empirical inquiry that investigates a contemporary phenomenon in depth and within its real-life context†.  To address the question of the research, the research was conducted in two phases. The first phase is the literature review and the second phase is the qualitative research which used interview approach. A literature review is an evaluation of the work that has been published by scholars in a particular topic area (Patton 1990). The purpose of the literature review is to summarize and synthesize the available research in such an area. By evaluating the work of others, it is possible to identify research trends and research that still needs to be done in the chosen topic area (Patton 1990). As such, the reader gets an idea as to how contemporary scholars are presenting and discussing the problems raised in this study (Scott, 2006). For this research, the researcher conducted a documentary research to get the necessary academic literatures addressing the issue of this study. Literatures written about small and medium –sized enterprises, technological development, large enterprises, globalisation, internalisation, e-commerce and global market had been searched in order to shed light to the possible conceptual ambiguities that maybe inherent in the concepts inherent in the study. For the second phase of the study, primary research has also been conducted. The primary research allows the research to understand the concepts and problems of the research based on the actual experienced of actual people involve in SMEs. Primary research entails the first hand

E tourism (The global hunter website evaluation) Research Paper

E tourism (The global hunter website evaluation) - Research Paper Example The web page of Senegal-Tourism could be categorized as an example of ICT since it is a technology heavily employed for a certain purpose (i.e., commercial in nature). It must be noted, however, that Carlsson’s concept of ICT is strikingly broad. For one thing, Senegal-Tourism as website or software technology is far from being a â€Å"general-purpose technology.† Conversely, Paquette’s idea of ICT is more attuned to the Senegal-Tourism web page mainly because of its prominent relation or connection to such website in terms of strategy, medium, and communication resource. In the long run, ICTs vitally require a kind of evaluation commonly called heuristic evaluation method. The concept of heuristic evaluation was originally designed by Jakob Nielsen (Reeves & Hedberg, 2003). Mack and Nielsen (1994 as cited in Nielson, 1993) generally defined heuristic evaluation as a method of rigorously inspecting a â€Å"user interface design for usability.† Similar to c onventional methodology, heuristic evaluation roughly consists of a well-defined set of principles. This set of principles widely varies from the particular type of heuristic evaluation method being used or employed. In general, heuristic evaluation has ten basic heuristics, which are applicable to any type of software technology; three of the heuristic evaluation methods, to give few examples, are pluralistic walkthroughs, cognitive walkthroughs, and formal design analysis. The methodology called cognitive walkthroughs was mentioned by Nielsen, which he described as one of the two â€Å"[o]ther usability inspection methods.† Conyer extensively defined cognitive walkthroughs as a method utilized in order to â€Å"evaluate the ease of learning to use a product, particularly by exploration† (as cited in Reeves & Hedberg, 2003). On the other hand, Nielsen’s heuristic evaluation is essentially a kind of pluralistic walkthroughs. Based from several studies conducted, he concluded that a minimum of three evaluators are needed in order for the heuristic evaluation to be â€Å"reasonable† (Neilson, 1993). By and large, using heuristic evaluation method in evaluating certain interface’s usability is advantageous because it is less time-consuming and more cost saving (Reeves & Hedberg, 2003). In evaluating a particular interface or software product, several key concepts or terminologies considerably require definition of terms. In computer-science jargon, web content could be defined as the textual representation contained in a specific website. Fiore and Tang (2006) implicitly categorized web content, or simply content, as words or group of words -- essentially a paragraph construction -- primarily intended to be placed into one’s â€Å"online store.† Content is fundamentally the text seen or viewed on the Site. Text here is, normally, in a form of written text containing, like the human language, codes or signs that hav e meaning. Moreover, web content imperatively requires weekly, if not daily, update and upgrade -- what Fiore and Tang called â€Å"

Mission and Values of Loyola Marymount University Essay

Mission and Values of Loyola Marymount University - Essay Example If my friends are going bungee jumping or parasailing I usually will find that I have something pressing that needs to be attended to immediately, such as tidying my sock drawer. The issue is not if I ever take risks; I do. The real issue for me is deciding if the risk warrants the reward. Fr. Robert Lawton’s words have helped me to see that taking risks in order to discover who I really am during my college career are risks that will pay great rewards. Who doesn’t want to have happiness and a feeling that God approves of who we are and what we are doing? Ultimately, if I accomplish this level of happiness and closeness with God, I will feel as though I have lived a life of real substance and value. Fr. Robert Lawton said that this journey would be risky, and I believe him. In my mind, I see three potential risks that will need to be faced when journeying to discover how to be myself. I believe that if these three risks can be overcome, I will have accomplished somethin g great during my college education in addition to all of the knowledge I will gain. The first of these three risks is the risk that I will discover I am a very different person than I am now. We all have preconceived notions about our state of being. I have a whole list of likes and dislikes. One of my great failings is that I tend to be judgmental about those who have different tastes and values than myself. I catch myself forming opinions about others based on wholly superficial criteria more often than I care to admit. A nice pair of shoes, the type of car and the city or neighborhood a person lives in too often informs my opinion. The risk of journeying to discover my true self and being judgmental of others scares me because I may discover the things I have used to differentiate myself from others really do not matter to me anymore. I guess what I’m trying to say is, I like who I am right now. I recognize that I have much to learn but I am comfortable with me. The risk for me centers on discovering I’m not who I thought I was and that I might mourn the loss of my old self. I have no desire to look back on my high school self and be glad that I am no longer that person. I would like to think I have arrived at most of my authentic self at this point in my life, but I have the suspicion that everyone looks back on their high school self and has regrets. The risk of becoming your true self is you must necessarily reject portions of the person that you are today. To me, that sounds very uncomfortable. A second risk that needs to be overcome on the road to becoming my authentic self is the risk of defying expectations. I have a way I would like to see my life turn out. So do my family and friends. The risk of opening myself up to change is apparent when I realize that the change may disappoint some of the people I love. I will be exposed to new people and ideas at college. What if I find myself changing course and it is a course I’m not su re my loved ones will accept? I feel that taking this risk to find my true self will be perhaps the hardest. My family has always been loving and supportive. I would never want to disappoint them in any way. But according to the words of Fr. Robert Lawton, I may need to take that risk or I may be sacrificing my own happiness and relationship with God. A final risk I anticipate in this journey is never knowing when you have arrived at the journey’s end. How will I now when I have arrived? I know too many people from my parent’s and grandparent’s generation that seem to think their happiness lies in their new yoga class or the next protest movement they can join. They seem to be constantly seeking but never finding what they are looking for. I think they are looking for a sense of self. The risk for me looking to identify my true

Right to silence - Protecting only the guilty Dissertation

Right to silence - Protecting only the guilty - Dissertation Example It would also be necessary in this review of literature to consider the situation that would arise should the rule be abolished in its entirety. Besides, it would also be appropriate to assess the effect on legal professional privileges as a result of the change in rules and its impact on the conduct of criminal cases. Present status of the right to remain silent: Under the laws of the United States, a person cannot testify for himself. Thus, under the Fifth Amendment of the US Constitution, a person cannot be compelled in any criminal case to be a witness against himself.† (U.S. Constitution: Fifth Amendment, 2011). Thus it is well within the ambit of a person’s Fifth Amendment rights to refuse to answer any questions put forth by a policemen or any law enforcement authority to assess a person’s complicity or otherwise in a crime. A person could refuse to testify not only in order to save himself from the possible use of his stated words against himself, or even to disapprove his involvement, or state a claim of his innocence in a given case scenario. However, the laws are now changing and there are proposals to bring about reforms in the aspect of the right to remain silent during questioning. In the landmark case of Miranda v Arizona 384 U.S. 436 (1966), the Court reiterated the suspect’s rights under Fifth and Sixth Amendment of US Constitution. A suspect does have a right to remain silent and also has to be informed that whatever statements he makes could be used as evidence against him during trial proceedings. Besides, a suspect has the right to a lawyer, who could act as his counsel and be present during interrogation of the suspect.†You have the right to remain silent. Anything you say can and will be used against you in a court of law. You have the right to an attorney. If you cannot afford an attorney, one will be provided for you. Do you understand the rights I have just read to you? With these rights in mind, do you wish to speak to me?† (What are your Miranda Rights?, 2010). However, it is seen that in recent times, there are proposals to change or reform the concept of the right to silence enjoyed by suspects in cases. In the year 2010 case of Berghuis v. Thompkins, the defendant, Thompkins accused of first degree murder failed to invoke his Miranda rights to remain silent and to counsel because he failed to do so "unambiguously." Moreover, the Supreme Court reasoned that Mr. Thompkins waived his Miranda right to remain silent when he "knowingly and voluntarily" made a statement to the police. The Supreme Court further held that, even if Mr. Thompkins' counsel was ineffective, he cannot show he was prejudiced by counsel's deficient performance – a prerequisite to establishing that his Sixth Amendment right was violated.† (Thompkins, 2009). This was indeed a departure from the Miranda judgment regarding enforcement of Fifth Amendment laws, and is a decision by the United St ates Supreme Court in which the Court considered the position of a suspect who understands his or her right to remain silent under Miranda v. Arizona and is aware he or she has the right to remain silent, but does not explicitly invoke or waive the right. The changes in the law are evident in the fact that Miranda ruling could not be enforced in the Sebastien Boucher case. In a recent case of In re Grand

Intel Sucess (Osama Bin Laden) Assignment Example | Topics and Well Written Essays - 250 words

Intel Sucess (Osama Bin Laden) - Assignment Example This success was years in making that involved interviews with some of the high-value detainees such as KSM (Khalid Sheik Mohammed) who had important information on the whereabouts of Osama Bin Laden1. In the end, this came down as a classic espionage effort and a judgment by the US President who opted for surgical helicopter attack and not a bomb. According to some senior administration officials, the probability of finding Bin Laden in the big and secured compound was 60-80 percent2. The US CIA pushed so hard to know the real name, but all they succeeded in getting was the nickname to the carrier. After long intelligence search, the CIA finally learnt his real name as identified in other parts of the world. The Security Council then embarked on locating his residence. Although they had an idea that he was residing in Pakistan, the exact location was not known. The CIA worked very close with the Pakistan’s intelligence agency to help in the location of Abbottabad, the compound where Bin Laden lived. The killing of Osama showed great degree of intelligence by the CIA and other security councils who had a hand in the capture and killing of the

Right to silence - Protecting only the guilty Dissertation

Right to silence - Protecting only the guilty - Dissertation Example It would also be necessary in this review of literature to consider the situation that would arise should the rule be abolished in its entirety. Besides, it would also be appropriate to assess the effect on legal professional privileges as a result of the change in rules and its impact on the conduct of criminal cases. Present status of the right to remain silent: Under the laws of the United States, a person cannot testify for himself. Thus, under the Fifth Amendment of the US Constitution, a person cannot be compelled in any criminal case to be a witness against himself.† (U.S. Constitution: Fifth Amendment, 2011). Thus it is well within the ambit of a person’s Fifth Amendment rights to refuse to answer any questions put forth by a policemen or any law enforcement authority to assess a person’s complicity or otherwise in a crime. A person could refuse to testify not only in order to save himself from the possible use of his stated words against himself, or even to disapprove his involvement, or state a claim of his innocence in a given case scenario. However, the laws are now changing and there are proposals to bring about reforms in the aspect of the right to remain silent during questioning. In the landmark case of Miranda v Arizona 384 U.S. 436 (1966), the Court reiterated the suspect’s rights under Fifth and Sixth Amendment of US Constitution. A suspect does have a right to remain silent and also has to be informed that whatever statements he makes could be used as evidence against him during trial proceedings. Besides, a suspect has the right to a lawyer, who could act as his counsel and be present during interrogation of the suspect.†You have the right to remain silent. Anything you say can and will be used against you in a court of law. You have the right to an attorney. If you cannot afford an attorney, one will be provided for you. Do you understand the rights I have just read to you? With these rights in mind, do you wish to speak to me?† (What are your Miranda Rights?, 2010). However, it is seen that in recent times, there are proposals to change or reform the concept of the right to silence enjoyed by suspects in cases. In the year 2010 case of Berghuis v. Thompkins, the defendant, Thompkins accused of first degree murder failed to invoke his Miranda rights to remain silent and to counsel because he failed to do so "unambiguously." Moreover, the Supreme Court reasoned that Mr. Thompkins waived his Miranda right to remain silent when he "knowingly and voluntarily" made a statement to the police. The Supreme Court further held that, even if Mr. Thompkins' counsel was ineffective, he cannot show he was prejudiced by counsel's deficient performance – a prerequisite to establishing that his Sixth Amendment right was violated.† (Thompkins, 2009). This was indeed a departure from the Miranda judgment regarding enforcement of Fifth Amendment laws, and is a decision by the United St ates Supreme Court in which the Court considered the position of a suspect who understands his or her right to remain silent under Miranda v. Arizona and is aware he or she has the right to remain silent, but does not explicitly invoke or waive the right. The changes in the law are evident in the fact that Miranda ruling could not be enforced in the Sebastien Boucher case. In a recent case of In re Grand

IMC and Customer Satisfaction Research Paper Example | Topics and Well Written Essays - 1000 words

IMC and Customer Satisfaction - Research Paper Example Advertisement strategy of Holden Trucking and its alignment with marketing goals Holden Trucking is an American organization, which deals in several business dimensions. These business dimensions generally comprise transformation of building materials, motor vehicles, construction carrier and farm supplies among others. Being a medium-sized American company, it is observed as operating its aforementioned businesses under the United States Department of Transportation (USDOT). When considering its IMC strategies, the organization can be observed as utilizing various advertising tools in order to advertise its products and/or services offered to the customers worldwide. In relation to the advertising strategy of Holden Trucking, these aspects fundamentally comprise official website promotion, seasonal printing advertisements and billboards. Execution of the aforesaid advertising strategies in the form of various advertisement tools further tends to be aligned with its marketing goals i n terms of promoting its products and/or services to around 48 states of the US and Africa (FindThe Best.com, Inc., 2013). Effectiveness of the advertising strategy of Holden Trucking The effectiveness of the advertising strategy, as implemented by Holden Trucking, can be determined in terms of identifying the sales of one of its products i.e. barley in its network joining 48 states in the US along with Africa and the subsequent satisfaction level observed among the consumers residing in those particular regions. It is worth mentioning that proper management and effective exploitation of advertising strategies can facilitate an organization towards marketing its various products and/or services, subsequently attracting the customers towards buying a product. In relation to Holden Trucking, the marketing tools that are utilized by the organization such as billboards, websites and seasonal printing advertisements would eventually impose a favorable impact upon the perceptions of the c ustomers residing throughout its business network. The IMC strategies performed by Holden Trucking will become much effective at the time when the people in all the 48 states and Africa generating greater awareness about the brand and its products and/or services offered. Moreover, selling of the product will also contribute in making the advertising strategy of Holden Trucking much effective. Different promotional strategies that may be used in addition to advertising Apart from the above mentioned IMC strategies aimed to promote the products and/or services offered by Holden Trucking throughout its network comprising all the 48 states and Africa, there are also certain other various promotional strategies that might be used by the organization in order to attract more customers and gain long-run efficiency in its targeted marketing area. In this similar concern, Holden Trucking might use diverse promotional strategies of personal selling, product giveaways and social media among o thers. Theoretically, the promotional strategy of personal selling denotes advancing the interrelation with the customers. In the similar context, product giveaways signify facilitating the potential customers with a product sample, resulting in promoting a new product. The other promotional strategies of social media represents promoting products and/or services in a relaxed business setting through the incorporation of various social media websites such as Google

Customer Service in Leisure and Recreation Essay Example for Free

Customer Service in Leisure and Recreation Essay The Importance of Customer Service Increased sales are one of the key ways to tell how well the company is doing. Excellent customer service means customers will buy more and recommend more products and services other people, which will add to the increase in sales. While sales are very important to leisure and recreation organisations, another way to measure the success is in terms of customer numbers, which is particularly true for non-profit making organisations. Customer service plays a major role in attracting new customers and the main source of this is the powerful influence of word of mouth. Existing customers who are impressed by the customer service at an organisation will tell other people about it. This means that an organisation keeps its existing customers as well as gaining new ones. An effective customer service policy is that customers will view the organisation in a positive way. This means the image of the organisation will be enhanced by the standard of customer service. Having a good public image is very important for: * Attracting new customers * Retaining existing customers * Reinforcing customer satisfaction * Securing repeat business * Gaining an edge over the competition An organisations public image is the mental picture that we have of the organisation. This can be based on our own experience, what others have told us about it or on what the organisation itself has told us about via its marketing activities such as advertising and public relations. Read more:Â  Recreational Activity Example Television programmes such as Watchdog also help us for an image in our heads, especially when they start reporting viewers complaints. This could have a very bad effect on the organisation. Good customer service can also enhance the image of an organisations individual products or services. For example, customers may have a positive image of a sports centre, but also have a positive image of the individual products and services such as the reservations system and changing facilities. Good customer service gives an organisation a competitive advantage. If you sell a similar product or service, you gain an edge by offering a better quality service and this gives a greater chance of attracting customers. A pleasant working environment is another benefit of good customer service. If customers receive good customer service, they will respond in a friendly and appreciative manner. Customer satisfaction is extremely important in a business and this means the organisation must meet the needs and expectations of the customers. Customer loyalty is very important in a business and good customer service helps reinforce customers loyalty to the organisation with every visit they make. If customers are loyal, they are likely to return and these people are known as repeat customers. This means the customers of the past become the customers of the future. If an organisation has poor customer service, they will suffer from: * Decreased sales * Fewer customers * A poor public image * An absence of competitive edge * An unhappy and less efficient workforce * Dissatisfied customers * Lack of customer loyalty and repeat business Personal Presentation The first impression the customer gets of personal presentation is very important as it is one they will never forget. It directly influences customers satisfaction and the image they have of the organisation. Personal presentation includes appearance, personal hygiene, personality and attitude. Appearance covers everything from clothes and footwear, to hair, make-up and jewellery. The reasons for providing staff with a uniform are: * It helps create a positive first impression * Staff are recognised instantly as working for a specific organisation * It is easy to identify a member of staff when a customer needs advice or assistance * It can indicate the department in which a member of staff works * It helps to create a professional corporate image A lot of organisations now provide their employees with a uniform. Organisations rely on their employees judgement for deciding what is and is not acceptable in terms of appearance. Some organisations set ground rules and to a large extent, this reflects the nature of the organisation and the type of customer it serves. For example, a five star hotel will be very strict with the dress code of the employees who work at the front-of-house. They will be required to wear a uniform and it may also include rules on footwear, hairstyling and make-up. The most important point is to make sure that dress and general appearance suit the job, the organisation and the customers expectations. On the other hand, the organisation should make sure that the uniform is comfortable, easy to maintain and look appropriate for staff of all builds. Anyone serving customers should have excellent standards of personal hygiene. Different types of organisations will have different standards of personal hygiene, for example, anyone who works in the food industry will be expected to wash their hands at least a dozen times a day. First impressions also come from the employees own personality. Again, different jobs require different personalities. A childrens sport coach will require a different personality to a personal fitness instructor because they are working with different types of people. From the personality of the employee, people can tell a lot about the organisation itself. The employees attitude towards the customer is critical. The customers feel that they want as much attention as possible when they go into a workplace and if an employees attitude is poor, they may feel neglected and not wanted. Types of Customers Customers have different needs depending on who they are and the circumstances. There is a difference between internal and external customers. Internal customers are members of staff or outside suppliers who contribute towards the service provided for the external customers. External customers are the people who actually buy or use the organisations products and services. External customers are then categorised into individual, group, age, culture, language spoken and specific needs. Many leisure and recreation providers serve groups and the individuals who compromise them in ways that enhance and promote customer service. Customer age groups are classified as children and adults. Although the companies feel the age of the customers is important, they also feel it is important not to make assumptions about customers needs based solely on age. Cultural background influences peoples traditions, tastes, preferences and opinions and it will therefore influence the type of service they need and expect. It is also important not to make assumptions on the culture of the customer. Foreign visitors are an increasingly important part of the UK tourism market. People still want to feel that they can be dealt with even though there is a language barrier. Large organisations often employ multi-lingual staff to communicate with non-English speaking customers. Some customers have specific needs that may require special customer service in addition to that provided to meet the general needs of everybody. These include sensory disabilities, mobility problems, literacy, dietary requirements and people with young children. Dealing with Customers Almost everyone working in the leisure and recreation industry has to deal with customers, whether be face-to-face, on the phone or in writing. Face-to-face communication has many advantages but only the staff use it well. For example, your presentation can help create a positive image. You can also use facial expressions and gestures to help communicate more effectively. Telephone communication is used in most leisure centres and it provides an essential part of customer service. Some organisations even use the telephone as the main method of dealing with the customers. For some organisations, written communication is the main way of keeping in touch with customers. Menus, tariffs or price lists and letters are all forms of written communication, along with bills, advertisements, notice boards, tickets, e-mails and timetables. Non-verbal communication comprises all forms of communication that are spoken or written down. 80% of communication is non-verbal, so it is clearly very important in customer service. Body language is the main form of non-verbal communication and people can tell how interested the staff are just by looking at them. Selling Skills Selling skills are an important part of customer service. Every time somebody asks for help, advice or information, it is probably a selling situation. As a member of staff, you should be helping customers a lot and to be able to do this effectively, you should have good knowledge of the products and services you are trying to sell. Customers can only buy products and services from an organisation if they know they exist, therefore raising customer awareness is a key part of selling skills Establishing rapport with the customer means encouraging a conservation in which the staff and the customer are both communicating on the same level. Within this category, you must also make the customer feel they have your undivided attention without being too over the top. The easiest way for staff to identify the customers needs is to ask if they need any help. From the reply, the staff will be able to decide what further questions to ask to identify the customers specific needs. Presenting the product or service to the customer in an appropriate way is important. For example, is someone wants to buy something but cannot afford it, then the staff should suggest something of a similar range but at a less expensive price. Closing the sale means actually getting the customer to buy the product or service you are offering. Some people may wish to go away and think about the offer that has just been made and in this case, it is probably a good idea to reserve the product or service. Taking a customers payment is also included in closing a sale. This should be done cheerfully, politely, friendly and gratefully to make the customer feel that they have made the correct choice by buying this product or service from this store or centre. Customer service does not end when the customer hands over their money. This is known as after-sales service and sometimes this will be immediate such as asking the customer of they have enjoyed their visit. Sometimes, if people subscribe to a gym for a year, they may need help in using the service after a couple of months. This is where after-sale service comes in useful. A technique known as AIDA is used in the design of advertising and promotional material and when considering effective selling skills. A stands for attention, I stands for interest, D stands for desire and A stands for action. If you use this technique, it will result in the customer desiring the product and therefore taking action by buying it.

Study on the effects of occupational therapy

Study on the effects of occupational therapy Occupational therapy (OT) is about helping people of all ages conduct and improve their ability to perform their daily activities that occupy their time in their environment (Hussey, Sabonis-Chafee, OBrien, 2007). The environment to which individuals may wish to perform tasks could be in home, work, school or community settings (Hagedorn, 2000). The roles of occupational therapists (OTs) are to work with individuals to help them achieve a fulfilled and satisfied state in life (Crepeau, Cohn, Schell, 2009). Activities or interventions may be used to achieve functional results that promote health, prevent injury or disability so that individual may become independent as a result. OTs work with a range of people that may have conditions that are mentally, physically, developmentally, socially or emotionally disadvantaged (Crepeau, et al., 2009). Therefore they help individuals to develop, recover or maintain their skills to be able to conduct activities that they deem important. The reason why OTs wants to find out about a persons occupation is to determine what is important to the individual and how they may conduct these occupations and how all these occupations contribute to the greater good of health. A persons occupational performance is influenced by their health and the need for personal satisfaction in what they do (Crepeau, et al., 2009). This is why OTs may conduct interviews before implementing interventions. It is a way for OTs to collect informed information regarding to the needs of individuals and what they find important in their lives. The initial interview would be about gathering basic information about the individual and going through name, age, occupation and what important roles they have in their lives. As OTs, it is very important that focus is client-centred and allow clients to evaluate their performance and the importance of roles in their lives. The Person-Environment-Occupation-Performance (PEOP) model is a client-centred model that is used to improve the performance of individuals in their daily lives (Christiansen Baum, 2005). The model was developed in 1985 and was first published in 1991. The PEOP model includes the interactions of occupation, performance and participation that are involved between the person and environment when they carry out their activities in their daily lives. The model talks about the personal factors and environmental factors that support enable or restrict the performance of individual to their activities, tasks and roles that are present in their lives. In the PEOP model, OT intervention is a method of using a wide range of client-centred strategies that connect the individual or group to develop or use sources that enable them to successfully perform necessary and significant occupations. It takes into account that satisfaction of performing occupations is related to the individual or group goals and environmental factors that may or may not inhibit participation. The PEOP model has four major components. These four components are occupations, performance, person and environment (Christiansen Baum, 2005). It describes what people want or need to do in their daily lives (occupation), the act of performing the occupation (performance), and how psychological, physiological, neurobehavioral, cognitive and spiritual factors (person) combine with the location the occupation is conducted (environment) influence success. The individual ability or skills is what determine whether the individual is competent to do what they must to meet personal needs. The individual must make use of resources that are available within the environment to effectively meet these needs. The model also has the belief that the situations where people feel success also help them feel good about themselves. Therefore it acts as a motivator to allow individuals to face challenges with confidence. It is said in Christiansen Baum, that fulfilment comes both from feelings of mas tery as well as the accomplishment of goals that have personal meaning (Christiansen Baum, 2005). This indicates that individual will feel more accomplished doing occupations that they like doing and is important to them, rather than something they dont find important. According to Henry Kramer, interviewing is a shared verbal experience, jointly constructed by the interviewer and the interviewee, organized around the asking and answering of questions (Crepeau, et al., 2009). Asking good questions is not a natural phenomenon and requires practice (Miller, 2009). This is why communication skills are essential in interviewing. Interviewing requires three key elements, questioning, active listening and interpreting body language (OToole, 2008; Williams, 1997). The aim of an interview is to collectively obtain information, offer advice, support and discuss treatment (Williams, 1997). Through the process, OTs is able to establish and maintain a relationship with the client. It is important in any interview to be prepared and consider that the location where the interview will take place will set the mood. If the interview is conducted in an office, it can give feeling of formality and if the interview is conducted in a clinic, it can be associated with illness. Individuals response to these different settings may be associated to previous experiences that they may have encountered in the past. Their reaction can vary and as an interviewer, awareness should be recognized. The location of the interview can also give the purpose of the interview so it is important that suitable location be chosen. There are three phases to an interview; phase 1 is the introductory phase, phase 2 is the working phase and phase 3 is the termination. Effective communication requires mutual understanding from both interviewer and interviewee. Health professionals must ensure that clients understand the meaning and purpose of interview and why it is conducted. The interview requires that information be shared, there is a goal to reach same understanding, understanding of background and culture, a willingness to understand points of view, respect for self and other and show empathy when appropriate (Higgs, Ajjawi, McAllister, Trede, Loftus, 2008). Communication skills required in an interview include verbal communication, non-verbal communication and active listening. An example of verbal communications is the effective use of speech to ask appropriate questions and the structure of language used (Williams, 1997). The structure of the language is the way that words are put together to form sentences to give information or seek information. Verbal communications are ways of individuals expressing their ideas, concepts and emotions, give description, provide information and solve problems (OToole, 2008; Stein-Parbury, 2006; Williams, 1997). Non-verbal communication is communicating without using words to express oneself. These could include eye-contact, facial expression, body postures and behaviours, voice and volume alterations and physical space (Egan, 2007; OToole, 2008; Stein-Parbury, 2006; Williams, 1997). Active listening requires interviewer to actively listen and give verbal and non-verbal responses to show that they ar e listening. Interviewer can use non-verbal responses known as SOLER to engage in the interview. SOLER stands for sit squarely, open posture, lean toward the client, eye contact and relax. Prompts can also be used in non-verbal response to encourage interviewee to talk further or know that you are present. Verbal response includes using the three Rs; restatement, reflection and re-clarification. Phase 1 of the interview is the introductory phase. This is where introductions and purpose of the interview is explained. Permission was asked to use clients first name to be more comfortable and to create a relax environment. In this phase of the interview, the client and interviewer is sitting squarely facing each other in a small quiet room. The client is actively listening to the information told. Her actions included eye-contact, sitting squarely, using prompts such as nodding and yep as indications. There was a bit of closed postured, clasped hands and fidgety shown by client at the start that could be attributed to nervousness and uncertainty of interview. As the interviewer, verbal communication is essential in relaying the information about the purpose of the interview. This is where effective verbal communication comes into play. Effective use of speech was present but the structure of language needs to be improved. After explanation of what an OTs does, interviewer asked Do you kind of get what Im trying to say? in an uncertain voice. Interviewer could have rephrased it in a more confident reassurance voice and asked if the client understood the information and whether shed like to ask any questions. The style of language used here could be differences between social contexts. The use of formal language may not be used frequently in daily lives which make the interviewer structure of language seem a bit informal when asked. Being unsure of your own questions also leads client to perceive that it was okay to agree since it is an uncertain question. The object of an interviewer is to be confident and be able to express clearly and concisely the questions asked. Interviewer showed facial expressions and hand gestures while explaining. This could be an indication of nervousness or a habit that the interviewer may possess. Even though eye-contact was made with client, SOLER was not effectively used. At the start, interviewer is sitting squarely, leaning forward and maintained eye-contact but was not in an open relaxed posture. This was attributed to nervousness as interview progress; interviewer became more open and relaxed. Phase 2 of the interview is involved in asking relevant questions to get a clearer picture of clients occupation and history. It is where most information is collected and requires the use of a range of communication skills. SOLER was maintained throughout the interview by the interviewer and verbal prompts was used at appropriate situations to verify information that client had said. Nodding and hand gestures were used quite often to encourage client to continue talking and sharing information. In an interview, a range of questioning style is used. An example of an open question is How do you feel having to travel one and half hour to get to uni? These types of open questions allow clients to elaborate more on details and give indication to their emotions. Even though closed questions are not desirable, interviewer did make use of them. One of such is How long do you drive to uni? There is only one answer possible and does not make use of client views or feelings in this situation. Probing questions was also lacking in this interview, interviewer did not make use of this questioning style to seek out specific information. One example that is viewed is Is that the only problem you have as being a student? The question is used to question client whether the particular problem given was the only one present to being a student. Reflective questions was used to reflect a topic back for clarifications, So far youve told me that you are a student, girlfriend and you also like to keep active, is there any other activities that you enjoy doing? Some bad examples of questioning styles that should be avoided that was used in the interview was multiple and leading questions. Do you have any other career path you want to take after studying this degree? Or do you want to just find a job afterwards and be happy with that? The questions does not allow client to answer and also leads them to answer in a certain way that you have asked. Non-verbal communication skills is seen in eye-contact, facial expression, gestures, body postures and head movements. Throughout the interviewing process, eye-contact was maintained in client and interviewer. In some culture, eye-contact is not seen as appropriate when talking to elders (Crepeau, et al., 2009). Eye-contact can also become uncomfortable if used with strangers and you are expected to maintain focus for a period of time. As OTs, it is appropriate to keep an open view of clients and know that depending on their culture and values, they may conduct and act in different ways. Facial expressions on the other hand are what characterise a person. It is an important aspect of expressing emotions and expressing how we feel. Client used smile as a positive feedback when talking about her family and boyfriend. It is indications that these are the things that the client values and find enjoyment in. When she was unsure of her answers, her eyebrows would be raised upwards. Facial expression belongs to individuals and each person has their own way of expressing themselves. Gestures are also a form of communication and are seen in the movement of head, hands and body parts. It just acts as ways that individual may use these parts to emphasise and reinforce information. Body postures refers to the position of the body and limbs (Williams, 1997). The postures adopted by the client was slightly leaned forward back with arms placed together in front of her laps. The interviewer on the other hand has her body leaned forward towards the client and arms resting on legs to cater for the book in front of her. The importance of postures can give indications to individual emotions. A slump shoulder and crossed arms could indicate lack of interest or boredom. Phase 3 is the termination where information is summarized and clarified, client is thanked and ending of interview. Interviewer successfully used all mentioned techniques in this last phase but the language and structure of speech used could be improved. This could come with practice and experience. The voice used in the interview also gives indication to the emotions that is conveyed by clients and should be picked up when possible. The rate of speech or tone of voice express emotion and convey information about attitudes to certain things. Each individual have their characterised voice that distinguished us from someone else. It is with our voice that we can allow our emotions and feelings be conveyed. Interviewing requires multiple communication skills and practice to execute a good interview. Communication skills are not always verbal but include the non-verbal communication that is expressed through facial expression, gestures and eye-contact. Each individual have their own way of expressing themselves whether verbally or non-verbally. It is a good interviewer that is able to pick up on cues to allow them to adjust to client when interviewing. Interviewing requires interviewer to actively listen, question and empathize with clients. Through the use of PEOP model, the interview is able to be carried out and informed information is collected on the person, occupation, environment and performance.

Corporate America and Modern Society Essay -- essays research papers

Corporate America and Modern Society Large corporations affect most of society today, and these affects have split the U.S. workers into two factions. People are becoming frustrated over companies having huge lay-offs, firing thousands of employees, shutting down businesses, and moving to countries like Mexico to make a bigger profit. What happens to those people who have families to take care of? Where are they going to find money to pay for their children’s medical bills, education, food, and clothing? How are they going to tell their spouses that they now have to work two jobs to take care of costs for their family? Top executives of large corporations often earn millions of dollars a year in salaries, bonuses, and benefits while the vast majority of people who work for them earn moderate wages, sometimes no more than the minimum hourly amount required by law. Some people believe that this type of a system for hourly working is wrong. Others argue that no change is possible without stifling human initiative. H ow might the economic system be changed? Should it be changed? History of Large Corporations  Ã‚  Ã‚  Ã‚  Ã‚   The industrial revolution in America during the early part of the 20th century brought many new changes to society with the introduction of factories, construction, and businesses. As time progressed through the years, small businesses soon started looking to increase their market nationally. As small businesses soon turned into large corporations, they began to spread across the country giving people quality products anywhere in the United States. The economy was booming. Competition between businesses was moving at an incredible rate, producing many products and improving the Gross National Product. America was becoming the most powerful nation in the world. There were plenty of jobs for families to find work. As businesses grew, bureaucratic systems were set up within them to ensure better management. One man could no longer run his business alone. He needed supervisors to reach every employee. Hierarchies were introduced and so businesses were now ran by a select few individuals who were most likely the founders of the company, and they got all the profit. Capitalism   Ã‚  Ã‚  Ã‚  Ã‚  Some people say that today’s minimum wage is not a livable wage. That it doesn’t make up for the cost of living in today’s society... ...ple want a change, there will be a change. Works Cited Cody, David. â€Å"Child Labor†. 1987. http://65.107.211.206/victorian/history/hist8.html (1 May 2002). New York Times. â€Å"Executive Paywatch 2002†. 2002.. http://www.aflcio.org/paywatch/index.htm (24 April 2002). Moore, Michael. The Big One. 1996. Reich, Robert B. Goleman, Daniel. â€Å"Point, counter point†. Training & Development, April 1999. Vol. 53 Issue 4 p26. Eisenscher, Michael. â€Å"Sweatshop Abuses Continue†. Nov. 30, 1997. http://www.hartford-hwp.com/archives/40/041.html (1 May 2002). Kronemer, Alexander. â€Å"Narrowing the Wage Gap†. Monthly Labor Review. Nov99, Vol. 122 Issue 11, p79. Blau, Francine D. Kahn M. Lawrence. â€Å"Wage Inequality: International Comparisons of Its Sources†. 1996. http://www.aei.org/cs/cs6931.htm. (22 April 2002) Kazis, Richard and Miller, Marc S. â€Å"Low Wage Workers in the New Economy†. 2002 http://www.urban.org/pubs/low_wage/index.html (24 April 2002) McCarthy, Jim. â€Å"Salary Gap Continues to Widen† Techniques: Connecting Education & Careers, Mar 2002, Vol. 75 Issue 3, p8. Robertson, Michael. â€Å" The Minimum Wage: Some New Evidence†. Journal of Labor Research, Winter 2002, Vol. 23 Issue 1, p1.

Self Discovery in Breakfast of Champions :: Breakfast of Champions Essays

Self Discovery in Breakfast of Champions   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     In Brandon Boyd’s Make Yourself he states that â€Å" if [he] hadn’t assembled [himself] than [he] would’ve fallen apart,† implying that if one does not take the time to understand and build his or her own values and morals then one will live in confusion and falter. Throughout Vonnegut’s Breakfast of Champions, Kilgore Trout goes through the process of realizing who he is and then learns to remain true to himself. At first Trout is a pessimist who strives to be heard. Trout then begins to question human ways and while doing so finds a few answers about not only them but him as well.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the beginning Trout comes off as a pessimistic unknown writer. One of his most popular works, Plague on Wheels was sold for twelve dollars for the pictures alone. Later people would pay only a dollar for it, but this time â€Å"for the words†. Trout is in awe about the way that people work. In Plague on Wheels he expresses the ideas and ways of humans and then refers to them as â€Å" cuckoo†. He cannot understand why people do such ridiculous things such as, â€Å"[agree] with friends to express friendliness† and everyone else follows. He sees that people feel the need to conform for acceptance and this annoys him. In his story he also cites the time of which â€Å"Earthlings discovered tools†, referring to guns. Trout points out that the â€Å"tools† only purpose is â€Å"to make holes in human beings†, this seeming extremely ridiculous to him. Realizing all of this bothers Trout immensely and puts him in a bitter state.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Kilgore Trout proceeds in watching the actions of humans. He realizes that he is no longer innocent, â€Å" his head is no longer just sheltered ideas.† Trout sees things for what they are and knows that he has deal with that. He must learn to form his own opinions and ideas. When Trout actually looks back and realizes how sheltered people are at the beginning of life it â€Å"scares the bejesus† out of him. He realizes that when we are so protected that it leaves us extremely vulnerable. Trout begins to question certain human ideas, one being the â€Å"creator of the universe.† Trout takes interest in trying to figure out who in fact is the creator.

HR Planning for British Airways Essay

Human Resources are one of the most important departments in any organisation. It plays a big role for the company and influences every employee because it is responsible for managing employee costs. However, Human Resources Department also has responsibility for many other tasks including Recruitment and Selection, Training. The most important task that performed by HR Department is Workforce Planning. Basically, Workforce Planning is the process when business needs to make sure that it recruits the right people. The recruitment and selection of best employees might be very hard. First of all, the company has to understand the importance of Human Resources Management and ensure they spend enough capital on each employee. As many companies nowadays failed to do that and can’t survive among its competitors. Human element is the key to potential success and it is what the company should care the most about. If you have the right employees with right skills and they are well motivated then they will perform a good job and will bring the company more profit. British Airways is one of the leading global airlines that I have selected for this assignment. British Airways is aware of the importance of Human Resource Management. Therefore, as the employer they are providing the professional environment for its employees where they can be treated with respect. British Airways also trains and motivates the employees by communicating ethical policies and socially responsible behaviour to them. It makes employees to work more efficiently. There are many external and internal factors that can affect Human Resource Planning and that any organisation should be aware of. The main external factors that affect British airways are political, economic, technological and social. The airline industry is highly affected by political factors. British Airways’ business operation and decisions are influenced by regulations and policies. Regulations can be such as routes that an airline chooses to fly, the business partners the airline works with, the airport slots it uses as well as the fare it sets and the infrastructure costs it pays. Safety and security is another area that is highly regulated by governments. British Airways is engaging with different governing bodies such as European Union and national government to ensure safety and security while causing minimal inconvenience to customers. The airline business is highly sensitive to any economic downturn. There are a number of factors that affected the business of British Airways. For example, prices increases in oil and commodities. Consumer and business confidence on airlines declined because of rising unemployment, uncertainty in the capital markets, the erosion of household budgets and falling house prices. Therefore the customers are likely to cut its costs on holiday and airline tickets which means lower profits for the company. Social factors that affecting HR planning need to be taken in an account by British Airways. Nowadays passengers are choosing trusted airlines, First of all the fall in the economy is also pushing customers to seek for lower prices. With the developing of Internet and other technological advances it is easier for the customers to choose among different airlines and even get personal recommendations online, therefore the customers became less loyal. As every other company nowadays British Airways is also affected by technological factors. Maintaining a corporate website which handles customer queries and reservations is a new requirement for the airlines. British Airways has managed with this task and also the company keeps regularly up to dated with its competitors and technology world. Making customers experience more easier and faster British Airways also uses online self check in and self check in machines at the airports which makes the process much easier for its customers. Like many organizations today, British Airways face several environmental issues such as climate change. Governments and policy makers are now creating regulations and policies that will require airlines to curb emissions growth. All airlines have to meet a comprehensive range of local, national and international environmental regulations As well as there is a number of external factors affecting HR Planning, there are also internal policies and procedures impact HR activities. For example, if the company is committed to promoting from within, HR must ensure employees receive appropriate training and development to be ready for promotion when the time comes. HR should monitor the number of employees eligible for retirement and ensure potential replacements or other staff members are trained to avoid a sudden departure of business

Dv Table of Maestro

Setting Idea/s – Conveys the impression that Darwin is a place where people who don’t fit in come together| Topic sentence/s – the distinctively visual setting in Maestro assists in representing/capturing the identity of Darwin of the 1960’s. | Evidence| Techniques| Effect| After a difficult days work at the hospital not long after arriving in Darwin, Paul’s father remarks rather irately that â€Å"All the drifters†, the misfits†, â€Å"All the scum in the country has somehow risen to this one town† (p. )| Metaphors, adjectives| Irritation is emitted by the use of metaphors and adjectives. | Paul’s initial observations of Darwin as he moved there is that â€Å"I loved the town of booze and blow at first sight. And above all its smell: those hot, steamy perfumes that wrapped about me as we stepped off the plane†¦ Moist, compost air. Sweet? and? sour air†¦Ã¢â‚¬  (p. 9)| Metaphors, oxymoron, adjectives, alliterati on, imagery| | As Paul got used to the surrounding of Darwin, he describes that â€Å"Everything grew larger than life in the steamy hothouse of Darwin, and the people were no exception. (p. 11) | Metaphors, descriptive language| | Paul explains the people in Darwin that â€Å"They sought forgetfulness, not remembrance†¦A town populated by men who had run as far as they could flee. † (p. 17)| Descriptive language, similes, metaphors| | Characters Idea/s – the protagonist, Paul, shows his immaturity through is behaviour | Topic sentence/s –the immaturity of some characters can be shown through the distinctively visual techniques used. | Evidence/quotes| Techniques| Effect| I was child enough – self centred enough – to think it likely. (p. ) (Paul reminisces about his thoughts on Keller when he was fifteen) | | | Apart from the piano they had little in common. When I think of my parents, I see only polarities. (p. 15)(Paul’s views of his parents)| | | I performed†¦basking in an older, more adult acceptance that should have more than compensated for my own age group’s rejection. (p. 29)| | | I redoubled my efforts to defy the theory of limits and approach ever more closely – and finally grasp – the ideal I was sure he felt me incapable of reaching. (p. 32)(Paul’s urge to prove Keller wrong)| | | One voice was always missing from the chorus of praise: my teacher’s. p. 35)| | | I felt strangely empty, deflated. Nothing worthwhile was ever achieved so easily, a small voice – perhaps my father’s, perhaps Keller’s – nagged deeply inside. (P. 91)| | | Idea/s – Keller’s advices that he is giving to Paul to help try to make him grow| Topic Sentence/s – | Evidence/quotes| Techniques| Effect| You are spoilt†¦First you must learn to listen. (P. 12)| | | You must know when to move on. To search too long for perfection can also paralyse . (P. 31)| | | Perhaps there can be no perfection. Only levels of imperfection. (p. 31) (Keller’s advice to Paul signalling that there is no such thing as being perfect. | | | I suspected I was glimpsing some part of him that had long been repressed: some frivolous, joyous core that hardship, childhood tragedy and the War had buried inside him too long. (P. 42)| | | The forgery must have taken many times longer than the original†¦It was technically better†¦And yet something was missing. Not much – but something. (p. 46) (One of Keller’s sayings, but said in a manner of little regard to everyone else around him. )| | | Events Idea/s – | Topic sentence/s – | Evidence/quotes| Techniques| Effect| I felt strangely empty, deflated.Nothing worthwhile was ever achieved so easily, a small voice – perhaps my father’s, perhaps Keller’s – nagged deeply inside. (p. 91) (Paul’s emotions after he had won the music comp etition with his band. )| | | Only now can I recognize the scene for what it was: a confessional, a privilege that I, through selfishness and sensual addiction, failed to accept. (P. 117)| | | Honourable mention became the story of my life, no matter how much I practiced. I had found my level†¦ (p. 128)| | | Soon I would be flying back to the South: to the woman and child that I loved, within the confines of a life that I hated. (P. 149)| | |