IMC and Customer Satisfaction Research Paper Example | Topics and Well Written Essays - 1000 words

IMC and Customer Satisfaction - Research Paper Example Advertisement strategy of Holden Trucking and its alignment with marketing goals Holden Trucking is an American organization, which deals in several business dimensions. These business dimensions generally comprise transformation of building materials, motor vehicles, construction carrier and farm supplies among others. Being a medium-sized American company, it is observed as operating its aforementioned businesses under the United States Department of Transportation (USDOT). When considering its IMC strategies, the organization can be observed as utilizing various advertising tools in order to advertise its products and/or services offered to the customers worldwide. In relation to the advertising strategy of Holden Trucking, these aspects fundamentally comprise official website promotion, seasonal printing advertisements and billboards. Execution of the aforesaid advertising strategies in the form of various advertisement tools further tends to be aligned with its marketing goals i n terms of promoting its products and/or services to around 48 states of the US and Africa (FindThe Best.com, Inc., 2013). Effectiveness of the advertising strategy of Holden Trucking The effectiveness of the advertising strategy, as implemented by Holden Trucking, can be determined in terms of identifying the sales of one of its products i.e. barley in its network joining 48 states in the US along with Africa and the subsequent satisfaction level observed among the consumers residing in those particular regions. It is worth mentioning that proper management and effective exploitation of advertising strategies can facilitate an organization towards marketing its various products and/or services, subsequently attracting the customers towards buying a product. In relation to Holden Trucking, the marketing tools that are utilized by the organization such as billboards, websites and seasonal printing advertisements would eventually impose a favorable impact upon the perceptions of the c ustomers residing throughout its business network. The IMC strategies performed by Holden Trucking will become much effective at the time when the people in all the 48 states and Africa generating greater awareness about the brand and its products and/or services offered. Moreover, selling of the product will also contribute in making the advertising strategy of Holden Trucking much effective. Different promotional strategies that may be used in addition to advertising Apart from the above mentioned IMC strategies aimed to promote the products and/or services offered by Holden Trucking throughout its network comprising all the 48 states and Africa, there are also certain other various promotional strategies that might be used by the organization in order to attract more customers and gain long-run efficiency in its targeted marketing area. In this similar concern, Holden Trucking might use diverse promotional strategies of personal selling, product giveaways and social media among o thers. Theoretically, the promotional strategy of personal selling denotes advancing the interrelation with the customers. In the similar context, product giveaways signify facilitating the potential customers with a product sample, resulting in promoting a new product. The other promotional strategies of social media represents promoting products and/or services in a relaxed business setting through the incorporation of various social media websites such as Google